'SORT EVERYTHING OUT' for me please.
SEO... My old friend.
Search Engines use a combination of complicated algorithms to deliver a satisfying user experience.
A smart SEO will accept the things she/he cannot change (how Search Engines structure their Results pages), and instead adopt the same mantra as the Engines.
Don't be sloppy and focus on the experience. Net Impact is known in the market for SEO expertise.
The SEO Strategy
Spending in Search Advertising is expected to hold at 8% annual growth in 2017.
Since 2014 there's been a 114% inrease in spend for digital video production. Billions of dollars.
Your SEO goals have to meet your business goals. There is no cookie cut strategy anywhere out there for you. If someone tries to sell it to you, be very surprised.