The power of video in online marketing

A year ago online marketers argued over whether to use video in their websites and interactive ad campaigns. Now we're arguing over the right way to make it happen. The fact is video isn't optional anymore: It's a key part of marketers' digital campaigns.

The use of video as a marketing tool is cost-effective and a very simple way to market. It is one marketing trend no online marketer can ignore. It is already playing a major role in online marketing and will play an even greater role in the future.

Videos are used to engage potential customers firstly, then expose them to different products, services or promotions offered by the marketer. In a marketing sense - especially on youtube.com - humour or helpful information is the first port of call. People simply don't click on TV-like 'BUY THIS THING NOW' commercials. We have to be smarter.

'The Evolution of Dance' is one of the most famous videos of ALL TIME on youtube.com.
It's been viewed over 50 MILLION times!

Just imagine if a FRACTION of that audience viewed your funny video and connected with your brand or website after an entertaining few minutes. It doesn't have to be rocket science, really long or overly professional in quality. It just needs to be catchy. If you do it right - you will plant a seed campaign that will create a powerful viral marketing diaspora all on it's own.

A few tips for using video

1. Focus on something fun, something that people will want to share with friends.
2. Clearly demonstrate the product or service you are marketing.
3. Make sure the video is real; no tricks, no “smoke and mirrors.”
4. Encourage viewer participation and support, i.e. — “make your own video like ours.”
5. Take advantage of YouTube tags; use adjectives to target people searching based on mood; and match your title and description to the tags.
6. Experiment!

Net Impact Media can advise and facilitate you in using video to market your website and enhance the content on your site.

News about online video marketing

Repurposed vs. Web-only Video Content (imediaconnection.com)
How To Use Video Marketing To Boost Your Sales (ezinearticles.com)
Ten Ways You Can Use YouTube To Promote Your Online Content (masternewmedia.org)