Marketing on youtube, Facebook, Myspace, Yahoo! 360 & Yahoo! Answers

Even though social networks are set up to be advertising properties, the conventional definition of advertising (pay for placement, put an ad somewhere, and get it in front of people) simply doesn't work in these environments. And that has traditional marketers a bit stumped. To understand the potential of marketing in social networks, you should reflect on how YOU use the internet today compared to five years ago. Web 2.0 is a term which is now moving from tech jargon into mainstream internet terminology. Web 2.0 is what we use to describe the change in the way we use the internet to access information & communicate with each other on every level.

Watch the video below to get an idea of what we are talking about and then read on...

The type of companies that will benefit the most from social network advertising are those companies with multimedia or entertainment assets (music, movies, behind the scenes); companies with exclusive tips and advice (fashion and beauty brands that have substantial content and experts about self improvement); and any company provides a value-adding service. Social Networks are also a great place to advertise an event, party, show or concert. You can create 'groups' and ask people to join then link to a website from the group homepage which holds RELEVANT and USEFUL information, products or services for the members of the group.

The truth is if you decide to market on a social networking site, you need to do it delicately. Spam messaging never works and you need to entertain and/or enlighten your audience first & foremost.

Net Impact Media can advise you how to market in the social networking space. There are many different social networks out there to get involved in, depending on the type of your business. We can help you navigate this new and exciting space.