The Black Hole of Web Marketing

Trying to hire a professional web marketer with the experience necessary to deliver positive results?

Ad Agencies and Web Development firms struggle to bring a true professional on board on a salary that makes sense. Huge firms can afford experts.

Those of us who are averse to corporate culture typically work for ourselves. The result is a massive void in the  global web marketing industry.

It takes more than ten years for an expert web marketer to amass the skills necessary to deliver winning strategies. Business goals differ thus strategies must be custom to help reach these goals. A professional web marketer understands both the fundamentals of web marketing and where the industry is headed. For people like us everything must be in focus at once.

The average salary of an entry level SEO ranges between $40k-$60 a year. The highest salary recorded for a top level SEO is over $300k. Most Ad Agencies or Web Development firms are not structured to accommodate these salaries. And those that are prepared to hire an SEO at $40K expect top level results.

Top level Web Marketers must be experts in the following fields:

-website information architecture, data analysis (competitive & forecast analytics), keyword selection & reporting, copy writing, link building, on site & offsite tagging, CMS configurations, email marketing, blogging, social media, Pay Per Click advertising and affiliate marketing.

Closing the Gap

Online advertising will take the lions share of most businesses marketing budgets by the year 2020. Ad spends will begin online and be supported by the more conventional media channels. Given this reality the online user experience is paramount. Most of us will get to know a product or service via the web for the first time. A professional web marketer understands the importance of that first impression.