What's happening in the world of SEARCH?

seomoz.com - April 2, 2007

A recently published article represents the collective wisdom of 37 leaders in the world of organic search engine optimization. Together, they have voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results).

A few highlights...

• Duplicate title/meta tags on many pages in a website is BAD for overall ranking in Google.
• Participation in link schemes or actively buying links must be done with care. Be very wary of the sites/directories you exchange or request links from.
• Quality of the Document Content (as measured algorithmically) is still VERY important.
• External links to low quality/spam sites does harm your rankings.
• Real abuse of targeted keywords (Stuffing) in pages is being flagged.
• Keyword use in body text as well as related words to the target kws is growing in importance.
• Making sure the anchor text of inbound links to your site is relevantly keyworded is highly important.
• Link popularity of site in topical community is important, you need to be part of these topical hubs to build ranking.

Click here to read the full article on seomoz.com

Top websites about Search Engines

searchenginewatch.com - The authoritative guide to searching and search engine registration and ranking issues.
seomoz.com - Hub for search marketers worldwide, providing education, tools, resources and paid advertising.
seobook.com - SEO blog which provides daily search engine / search engine marketing news.
webpronews.com - Breaking eBusiness and Search News
searchengineblog.com - Provides regular search engine news and views. The original search engine blog!
These guys are obsessed but really fun to read if you want to delve into the dark side of search!
seroundtable.com - Well-rounded view on search engines and search engine marketing.
webmasterworld.com - Discusses ways to make service and support less of a chore, and more of a profit center.