Understanding the fundamentals of Search

What is SEO? It stands for: "Search Engine Optimization". If it's done properly, your website will appear higher in the leading search engine results for your target keywords.

What is SEM ? It stands for: "Search Engine Marketing". It encompasses marketing strategies intended to increase relevant traffic arriving from major search engines and the conversion of anonymous visitors into real prospects once they find your website.

Google continuously updates its search technology to defend its service and improve the relevancy of its search results. Google punishes Web sites that break its rules. It rewards sites that play the game according to Google.

“We were referred by a leading real estate broker who had engaged Net Impact to help solve a complex SEO problem. The developer of our content management system was unable to help so we were very pleased when Jennifer and her team were able to identify the problems and implement a cost effective solution. Our organic search referrals increased significantly and our results continue to improve.“

Christy Wentzell
Communications Co-ordinator