Waterfront Lots for Sale Nova Scotia

Click here to read the testimonial from Sawmill Landing The project: The owners of Sawmill Landing, a waterfront development in Sherbrooke, Nova Scotia came to Net Impact with a finished website and no traffic. The Approach… After a few days of reviewing the existing site design (content therein), we sat down with the owners of Sawmill Landing and demonstrated the Net Impact approach to selling lots online. We showed them Eagle Creek Estates, a website we built and marketed in early 2000. Since the initial launch of Eagle Creek, the client has sold all of his waterfront properties and started two new land developments in remote areas of Cape Breton. The Market… Experience tells us our target market resides in the US or urban areas throughout Canada, where traffic, congestion and crime are a way of life. The Sawmill Landing website had to capture a dream. Tranquility, serenity, community and an active and healthy lifestyle were the images and ideas a re-designed SawmillLanding.com had to portray. The Writing… You have only seconds to engage visitors who arrive at your website. If you cannot grab them in the first few seconds—your site will not perform. The homepage of Sawmill Landing was re-designed to include a clickable image map of plot plans accessible to visitors from the homepage. A short story about the lifestyle and community of the Sherbrooke area welcomes potential buyers into the dream. The header image is an arial view of the Sawmill Landing development and its proximity to the Atlantic Ocean. Now we have the visitor’s attention. The remainder of the site… Content, content, content… It’s king and will remain king into the future. This is FACT in Internet marketing and SEO. Search engines love content rich websites. Visitors seek engaging content as well. We created a new link on Sawmill Landing’s website called ‘Lifestyle’, in this section we are able to tell stories of about waterfront living. We paint pictures of secret salmon fishing holes, private beaches, Atlantic Summer sunsets, kayaking from your backyard to the ocean... Value Proposition… Lot prices Lots prices at Sawmill Landing are competitive. If you want to bring your client closer to their goal of selling properties you have to go that much further. SawmillLanding.com has to bring visitors to ‘the point of contact’. We do this with content that addresses important questions a potential buyer may have. They may be looking in area further away than what would be an ‘ideal’ location. They may have other specifications which will remain unknown. By showing another land development with similar characteristics and lifestyle attributes we create a value proposition. This concept is yet another way to engage real estate buyers and bring them much closer to a point of contact. SEO and the rest is history… The entire site was immediately optimized for the search engines. This was done in phase one with the re-design of the homepage. Link building started at the same time (as it takes longer to take effect.) After 2 months of establishing 100 themed, non-competitive incoming links to Sawmill Landing, the website is now being indexed in top positions in Google, Yahoo! and MSN for the keywords “waterfront lots for sale Nova Scotia.” Ongoing Marketing initiatives… Net Impact is about to launch a targeted PPC campaign and post links for Sawmill on various land & Sea websites that boast strong conversion rates online. In order to attain your goals, be them selling real estate, merchandise or services—you need a company that has a broad knowledge on how the Internet works as a whole. There are specialists around every corner in SEO and Web Development industries. Finding a company that will pool all necessary resources, none superfluous, to achieve your goals is what Net Impact accomplishes for its clients. More to come on the growing success of the Sawmill Landing campaign… Sincerely, Jen Robinson, President Net Impact Media Inc. View website