What's going on in the world of LOCAL?

"eMarketer reports that despite obstacles to local internet advertising, the market will almost triple by 2008."

The article goes on to say that: "the success of local search marketing depends on 3 interlocked elements: 1. monetizing phone calls, 2. more hosting of simple websites for small & medium sized businesses 3. marketing these local services to consumers so that they search locally far more often. The more these internet giants -- or other, and perhaps more innovative, online companies -- help local enterprises either work the way they are accustomed to (often by phone) or give them a website jump start, the more likely they will advertise online. And the more individuals can expect relevant results from their local online research, the more they will visit and click (or call)."

Quote taken from imediaconnection.com : "11 Experts' Predictions for 2007" 27/02/2007

"What type of targeting will increase in 2007, if any?
Gluck: Local will improve greatly. Behavioral targeting is proving its value now and will increase -- in terms of dollars invested as well as accuracy.

Coffin: Psychographic.

Philalithes: As the issue of Ad Avoidance becomes an ever increasing concern, advertisers are naturally becoming more attracted to targeted, non-intrusive forms of advertising.

Guild: Local, local, local.

Cummings: Segmentation based influencer targeting. The buzz metric companies will finally be able to compile the first aggregated targeting based on someone?s ability to influence in the online world. Micro-networks of geographically dispersed individuals will command the highest premiums, and then those people will find even newer ways to become more anonymous, thus masking the true influencers behind the narcissistic screamers who crave attention. Our society will implode in a shallow Paris Hilton?esque media quality vacuum sometime late in the year. ?or maybe the ability to finally target based on geo-location will finally improve beyond Yahoo!, which would expand the market to truly local opportunities."

More articles about Local Online Advertising

Local Online Advertising to Grow 31.6% in '07 (mediabuyerplanner.com)
Universal Search for SMBs: What You Need to Know About Google's New Search Results (searchenginewatch.com)
Sympatico/MSN Uses Canadian Search Tool (mediacastermagazine.com)
Why -- Exactly -- Is Local So Hot? (imediaconnection.com)
Strong growth expected for local search advertising (infoworld.com)
Local.com Enhanced With Drill-Down Search Capabilities (marketwire.com)
ShopLocal Drives Dramatic Growth in Traffic (webtrends.com)
Strong growth expected for local search advertising (networkworld.com)