Engage your local customer base on the Internet

Net Impact Media has a specialised approach to local Internet advertising. We put together in one place everything local and regional businesses need to set-up, maintain, track and analyze local Internet advertising campaigns.

Search sites - such as Google, Yahoo!, MSN and Internet yellow-page sites (like Superpages.ca) - are today's most affordable and effective marketing spheres. Search engines are quickly becoming the ideal way to geographically target local consumers. Google Maps and Yahoo! Local are reflections of the search engines migrating to meet the demand for local search results and e-Advertising. Just look at the facts: March 2007, 7.3 billion domestic searches were conducted.

1. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book.

2. When consumers are looking for products or services from a local business, we've seen a sharp increase in statistics to prove their search begins or ends on the Internet. So, why don?t more businesses advertise where local consumers are looking? Because managing local search advertising campaigns can be extremely complex and time-consuming.

Net Impact Media delivers successful local PPC & directory based Internet advertising strategies. Our tailored programs ensure that our clients? ads appear prominently among the search results when the local consumer enters certain keywords on leading search sites, such as Google, Yahoo and MSN.

Organic Approach - If you want your Web site to be found by a local audience - we can optimize the keywords in your site to target your customers 'naturally' in the search engines based on your locale. Click here to for our SEO services.

Local online newspapers - All daily metro newspapers these days have a sales package tailored for the online version. In many cases the cost of advertising in the online version is a steal because the majority of their advertisers are still focussing on print. Net Impact Media is forging ahead with this opportunity to benefit our clients with regional marketing goals.

The trend for online advertising in 2007 is all about going local.

Quote taken from imediaconnection.com article: "11 Experts' Predictions for 2007" 27/02/2007 What type of targeting will increase in 2007, if any? Gluck: Local will improve greatly. Behavioral targeting is proving its value now and will increase -- in terms of dollars invested as well as accuracy. Coffin: Psychographic. Philalithes: As the issue of Ad Avoidance becomes an ever increasing concern, advertisers are naturally becoming more attracted to targeted, non-intrusive forms of advertising. Guild: Local, local, local. Cummings: Segmentation based influencer targeting. The buzz metric companies will finally be able to compile the first aggregated targeting based on someone?s ability to influence in the online world. Micro-networks of geographically dispersed individuals will command the highest premiums, and then those people will find even newer ways to become more anonymous, thus masking the true influencers behind the narcissistic screamers who crave attention. Our society will implode in a shallow Paris Hilton?esque media quality vacuum sometime late in the year. ?or maybe the ability to finally target based on geo-location will finally improve beyond Yahoo!, which would expand the market to truly local opportunities.

Click here to read the latest news about the exciting world of local online advertising >>

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