Make them want to read your e-mails

Forget what you've heard in the general media about email marketing. Unsolicited and annoying emails just don't work for serious marketers with real customer relationships and real brands. The new world of email marketing is about long-term relationships, customer communications and unprecedented improvements in customer loyalty and life-time value. Smart marketers have learned that adding e-mail marketing to their mix of customer communications increases response and solidifies ongoing customer relationships.

But e-mail marketing is not without its challenges.

Consumer fears about spam and high bounce-back rates demand a better way to create and manage e-relationships with your prospects and customers.

Our e-mail marketing services empower you to conduct continued, relevant, and targeted e-dialogue with consumers. From conception to execution to back-end analysis, this integrated package of services enables and simplifies ongoing e-dialogue with your audience.

We guide you through the core stages of e-marketing - strategy, targeting, deployment and analysis. Our e-mail marketing protocol enables acquisition, retention, cross-sell and up-sell efforts - all in an e-environment.

Net Impact Media's e-Mail Marketing strategy builds insight, as well as create and maintain lasting e-relationships.

We use best practices in our email marketing strategies. Below we outline some of our basic guidelines.

• Get permission, affirmative consent for your lists
• Use the confirmed/double opt-in process
• Tell potential subscribers how often they will receive emails, what the content will be and show a sample
• Send the most recent subscribers a welcome email
• Take steps to get emails into the inbox and not the bulk folder
• Make sure the emails are in both html & text format

Contact us today if you want to run a successful email dialogue with your customers.